TPASS 通勤月票品牌動畫
TPASS Branding Video
從卡面的視覺元素出發,將圓圈延伸成地景。透過交通工具靈活串接多組通勤樣態與使用情境,帶出串連、轉換、直觀這三組設計關鍵字。結合人物情境精準扣合通勤主題,並藉由流暢的動畫運鏡將 TPASS 政策精神與使用情境完美整合。
Starting from the visual elements of TPASS card, we extend the circles to depict commuting landscapes. With the smooth connection of various commuting scenarios, we highlight the keywords of connection, transition, and intuitive.











